Do you remember the web 1.0 era? When the internet was just a bunch of links and people would go on a directory, find a category they want and whoever was lucky to be at the top on the list would be considered an internet god? Yeah, those days are not missed, at least from my point of view. As with everything, evolution took it’s course into the web 2.0 era AKA the user-generated content era.
YouTube, Facebook, MySpace and a gazillion other websites who’s owners became millionaires “overnight” because they gave the common internet citizen like you and I, a platform to express our opinions and individuality. A feature that the Internet has been needing ever since it evolved from a localized series of pages to this unlimited amount of useful (many times useless) information. So how could we possibly top that you might ask?
The Evolution of the internet, Web 3.0. The whole concept of this web 3.0 idea is based around a simple fact. We’re a picky species. Let me give you an example. If you’re searching for a car, you might be interested in car insurance, but you couldn’t care less about sushi at that point in time. Basically advertisers figured out that by showing you ads that are more related to your current search, you would be more inclined to purchase from them hence the term “Targeted Advertising”. The whole point behind RSS feeds is to have one single location where you can get the latest content from around a different bunch of sites without you having to visit each and everyone of them manually.
A more personalized internet experience is what people are looking for more and more each day. Playlists, YouTube Channel Subscriptions, RSS Feeds, Dashboards such as iGoogle, Widget driven websites and targeted advertising are some of the ways web 3.0 is coming in our electronic lives. We want only the content that we ask for, nothing more, nothing less.
